What is Florida Dairy Farmers?
Florida Dairy Farmers (FDF) is Florida’s milk promotion organization, representing more than 130 Florida dairy farmers who work every day to provide a steady supply of fresh milk. The farmer-funded organization works to enhance the industry’s image with a goal of increasing milk and dairy product sales statewide via consumer marketing and education. The Dairy Council of Florida is a component of FDF and serves Florida educators and health professionals.
How does the Dairy Council of Florida help health professionals?
Registered dietitians with the Dairy Council of Florida provide outreach to dietitians, doctors, nurses and other health professionals. The Council is considered a reliable resource that offers sound, research-based information to assure the benefits of dairy are portrayed accurately. Dairy Council dietitians routinely make presentations at seminars and meetings where they deliver information on breaking research while reiterating the importance of keeping dairy in the diets of their patients and clients.
How does the Dairy Council of Florida help schools?
The Dairy Council of Florida works with educators and school food service professionals in all of Florida’s 67 counties. Teachers are able to order classroom curriculum kits free of charge from the National Dairy Council by calling 1-800-426-8271. These Nutrition Expedition programs are based on the USDA’s Dietary Guidelines and the MyPyramid Food Guidance System and support the Sunshine State Standards for health and language arts. The Council also works with school food service departments to find ways to enhance the school milk experience for students once they step inside the cafeteria. In addition to other programs, the Council makes equipment grants available via its New Look of School Milk promotion.
How can the media use Florida Dairy Farmers as a resource?
Members of the media can contact Brian Chapman at 407-647-8899 to schedule interviews with Dairy Council of Florida dietitians, industry experts or a Florida dairy farmer. FDF can provide facts and figures about Florida’s dairy industry and assist reporters with industry-related research and other contacts.
How does Florida Dairy Farmers work with Florida retailers?
Florida’s grocery stores are the final stop before fresh Florida milk arrives in the homes of consumers. FDF has a department dedicated to working with retailers on various promotion programs that assist with the in-store visibility and enhanced access of dairy foods. Retail programs that are underway include having milk made available in other parts of the stores, such as at the deli and checkout lanes, and concepts including reinventing the dairy case.
How is FDF’s sports marketing program used to promote the industry and a healthy lifestyle?
From high schools to colleges to the pros, Floridians are fanatical about their sports. FDF is there every step of the way to capitalize on that enthusiasm, whether it’s utilizing positive NFL players as spokespersons, teaming with the national champion Gators or through its highly visible Florida Dairy Farmers High School Sports Awards program. Whether the goal is to reach students, retail shoppers or the media, FDF’s sports marketing lineup delivers.