Dairy producers, through their checkoff investment, are partnering with Domino’s Pizza® to launch a line of six specialty pizzas that use up to 40 percent more cheese than a regular Domino’s pizza. The potential additional cheese sales for these pizzas total more than 10 million pounds of cheese annually, using more than 100 million additional pounds of milk.

Through the Domino’s partnership and other checkoff efforts, dairy producers are helping to build pizza sales for the short and long term. Pizza sales directly affect cheese sales — more than 25 percent of total cheese sales is used on pizzas … representing more than 2.5 billion pounds of cheese annually and more than 25 billion pounds of milk used each year.

Dairy producers are investing $12 million over two years to support the partnership that will help raise consumer awareness of the new pizzas through advertising, public relations, local market promotions, and communications activities. Domino’s will invest four to five times the dairy producers’ investment for menu development, in-store staff training, advertising, online, and promotion materials — including a newly designed pizza box that credits dairy producers for supplying great-tasting, quality cheese — among other efforts.

Domino’s recently unveiled the specialty pizzas through its new American Legends™ pizza line. The pizzas, which are inspired by unique tastes found throughout the country, are permanent menu items at the chain’s 5,000 U.S. locations. The pizzas feature premium toppings, including six types of cheese and cheesy crusts:

Honolulu Hawaiian:

Ham, smoked bacon, juicy pineapple, roasted red peppers with a mix of provolone and mozzarella cheeses on a parmesan crust.

Cali Chicken Bacon Ranch:

Tender cuts of seasoned chicken breast, ranch sauce, smoked bacon, tomatoes, parsley with a mix of provolone and mozzarella cheeses on a provolone crust.

Pacific Veggie:

Roasted red peppers, green peppers, onions, mushrooms, tomatoes, olives with light mozzarella and feta cheeses on a parmesan crust.

Memphis BBQ Chicken:

Tender cuts of seasoned chicken breast, barbecue sauce, fresh onions and parsley with a mix of provolone, mozzarella and cheddar cheeses on a cheddar crust. Add bacon for an upcharge.

Buffalo Chicken:

Tender cuts of seasoned chicken breast, Buffalo sauce, fresh onions with a mix of provolone and American cheeses on a cheddar crust.

Philly Cheese Steak:

Tender slices of steak, onions, green peppers, mushrooms with a mix of provolone and American cheeses on a provolone crust.

Order Today

You can order any of these pizzas by visiting Dominos.com