Milk: The Power Behind the Play

This cafeteria promotion will generate enthusiasm for milk by demonstrating the link between physical activity and nutrition - as embodied by NFL players.

    

Milk Processor Education Program (MILKPEP)

To find out about the newest promotions or what celebrity is donning the newest milk mustache go to milkpep.org or call the Milk Promotion Hotline at 800-945-MILK.

School Promotions for 2006

  • Healthiest Student Bodies - 50 of America's schools will be recognized and celebrated in this fun contest. This promotion will create a buzz around milk's healthy body message.
  • Body by Milk - Is speaking right to teens, targeting their likes, and wants as it promotes healthy lifestyles and builds greater interactivity between milk, teens, schools and health.
  • Sammy Awards - The Scholar Athlete Milk Mustache of the Year (SAMMY) Awards give college scholarships to 25 outstanding seniors who encompass the highest standards of mental and physical fitness.
  • School Poster Program - Milk mustache posters featuring teen celebrities will get the milk message across in a cool way in school cafeterias across the state.
  • School Promotion Kit - Increase milk consumption at your school and encourage your students to get the nutrients they need. Order this free kit and receive:
    • Posters
    • Buttons
    • Static Clings
    • Research Backgrounders
  • Vending Kit - This is a great way to keep students purchasing milk and reward them for doing so. Randomly place smiley faces on milk packaging in your vending machines. Students who purchase a milk with a smiley face sticker will receive a free CD. Order this free kit and receive:
    • Snipes
    • CDs
    • Smiley Face Stickers
  • Flavor Sampling Kit - Receive elements to host your own sampling event where students  can sample a variety of new flavors of milk. This event is a great way to tie into other student activities and interests with milk. Order this free kit and receive:
    • Posters
    • Cups
    • Tablecloth
    

MORE MILK PROMOTION IDEAS

Here are some more great ideas to get students consuming more milk at your school today. To see what great milk materials are available for your school visit milkdelivers.org or call 800-945-MILK.

Create your own milk mustache ad contest

  • Students can shoot their own milk mustache ads featuring themselves and enter them to be displayed in the cafeteria.
  • Students could also feature their favorite teacher in a milk mustache ad to display in the school
  • This idea puts kids up in the spotlight drinking milk next celebrity got milk? ads that they usually see in their cafeteria
  • It's also a great, creative, fun activity for kids to participate in, and a nice celebration of students and teachers.

What Flavor Are You? Essay Contest

  • What Flavor Are You celebrates the unique individuality of every kid. This essay contest will not only get kids talking about what makes them special, but they'll be doing it in relation to their favorite flavor of milk.
  • It's a great writing exercise for kids to write about something other than school-plus it's all about them and milk.

Display Milk Mustache Ads

  • Display posters of your students' favorite celebrities in a milk mustache.

Club Milk Cards:  Loyalty Program

  • Order Club Milk Cards and make kids keep coming back for more milk.
  • Give cafeteria hole punchers to punch holes in students' cards with every milk purchase. Winner could win got milk? posters, one week of free milk or any other great milk prize you want to create.
  • Kids love racking up points-exactly what they'll be doing with the cards

Flavor of the Week: Highlight Performances of the Week (scholastic/athletic)

  • On morning announcements, highlight performances of the week (scholastic/athletic, individual or team)
  • Create supporting posters highlighting them with milk messaging.