Start Your Day the Parfait Way offers students a fun breakfast option in the morning before school. The pilot program by the Dairy Council of Florida and General Mills Foodservice is focused on increasing breakfast participation in schools by providing a healthy yogurt parfait (4oz) that is popular with students and is made with Yoplait® yogurt, fruit and cereal. Orange and Miami-Dade counties are the first school districts to execute the program in fall 2011.
Students and school food service staff will be eligible for various incentives as part of their participation in the program. For more information on how to get the program at your school, speak with your school food service staff.
Fall 2011 Success
The fall promotion period ran for 36 days between October 17 and December 9. Students in both Orange and Miami-Dade counties participated in the Lucky Parfait of the Day contest. Those who found a lucky sticker under their parfait were entered to win. Two students from each school were selected as winners and received iPad2′s.
Miami-Dade County Highlights:
Parfait sales
• 92,793 Vanilla
• 22,893 Strawberry
• 89,618 Rotating recipe
• Total = 205,304
Orange County Highlights:
Parfait Sales
• Fresh diced apples w/cinnamon, vanilla yogurt and cinnamon toast crunch cereal
• Total= 127,096
Average Daily Participation increase
• Elementary 3%
• Middle 15%
• High Schools 20%
Student Winners from Lucky Parfait of the Day contest:
Florida districts who implemented the program for spring 2012:
• Alachua
• Brevard
• Broward
• Clay
• Duval
• Indian River
• Martin
• Marion
• Seminole
• St. Lucie
Testimonials
Students from Martin County’s Murray Middle School created this video to promote the “Start Your Day the Parfait Way” program in their school.
“Wow! I cannot believe the yogurt fever my kids have.” – Orange County Schools Food Service manager
As a result of some family issues, Elizabeth of Miami Springs Elementary did not have the necessary support to succeed in school and was held back.
As one of the iPad2® winners through the Start Your Day the Parfait Way promotion, her teacher and principal feel it will help motivate her to succeed. They plan on using it as a teaching aid and assigning her homework on it.
